As experienced copywriters, we have worked with clients from all backgrounds and with a range of experience with copywriting, branding, and marketing. But there is one common mistake we see a lot of clients make.
Their copy focuses on their business, not what their business can do for their clients.
This week on the blog, Bright Orca, a sustainability-focused business writes about why businesses should care about sustainability. Learn how to build a brand focused around sustainability from the experts.
It seems like everyone has a blog nowadays; is it worth creating a blog for your business? What would you even write about? Would people be interested in what you have to say? Is it worth the expense? Never fear; we have created the ultimate guide to business blogging to help entrepreneurs and new business owners with their blog.
The key to achieving your business goals in 2022 is not in productivity or hustling, as you may think. No, the key lies in setting the right goals in the right way.
A business plan is a great way to get your vision for your company down on paper. Not only does it help you to lay out how you plan to achieve your goals, but it can help other people, like partners, executives, or even lenders, to understand your business better. Because they are so helpful to bring people and funds on board, a business plan needs to show the credibility of your business idea. It will address your USPs and how you plan to make a profit.
Starting a business can be stressful. It feels like the weight of the world is on your shoulders because any success or failure is solely on your shoulders. You may be responsible for the livelihoods of employees as well as yourself. If you do not look after yourself properly, it is easy to burn yourself out. Here are some tips to prevent burnout as a new business owner.
In this day and age, it is almost impossible for a business to be successful without any kind of social media presence. But there are so many social media sites; it can be difficult to know which would be best for your business. This is the criteria we created when we were deciding which social media sites we wanted to focus on.
Having a USP that sets you apart from competitors is key to success in an ever-growing online business landscape. By prominently featuring your USPs, you are able to switch the customer’s focus to the value you provide rather than the price alone when they compare you with competitors. But what is your USP, and how do you figure out how to wield it to get your customers to buy from you?
So your friend has started a business, and you are excited for them. But you have never started a business, so you’re not really sure how to support them or show you are there for them. There aren’t social norms for how to express excitement and care for entrepreneurs. Don’t worry; in this article, we will share some of the ways you can let them know you are there for them and support them.
While the vast majority of the world agrees that yes, you do need a website for your business, there seems to be a few people saying that it is okay to start a business and create a website later. This can be a tough topic to discuss as there are many different opinions out there as to how important a website is vs social media and what should come first. We will try and objectively discuss the various arguments so that you can make your own decision.