Adjective Swaps to Make Your Copy More Interesting
Do you feel like you use words like “great” or “awesome” too much? Use these adjective swaps to add some flavour to content and copy on even the blandest of topics.
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Copywriting Tips
How to Use Power Verbs to Spice Up Your Copy
Not all words are created equal; some give more information than the standard verbs we use. Think of sprint vs run or beam instead of smile. Just by swapping a basic verb for a power verb, you give the reader more information about the emotions behind the action or the way the action is being carried out.
Everything You Need to Know About Value Propositions
Your value proposition is the cornerstone of all the marketing you do for your coaching business (or any other kind of business). Whether you are DIYing your copy or hiring a copywriter, your value proposition is the foundation of all of your copy. Here’s everything you need to know about value propositions as a business owner.
Alternatives to Hiring a Cheap Copywriter for Coaches on a Budget?
Copywriting prices can vary significantly between copywriters. If you want a landing page, one copywriter may charge £500 and another copywriter may charge £10,000. You may wonder why the prices vary so much and if there is a difference in quality between the price points. Let’s talk copywriting prices and how to find a cheap copywriter.
How to Hire the Best Copywriter
So, you need a copywriter for your business, but it can be difficult to know where to start. Hiring a copywriter is a big decision. Who you hire can have a huge impact on not just your conversion rates, it can affect your brand voice, marketing strategy, and your entire business. Naturally, you want to hire the best copywriter you can find. The best way to do that is with a little bit of preparation. Here is what you need to do when hiring a copywriter.
How to Simplify Your Copy
It is really easy to get carried away when writing about your business. After all, there are so many great things about it and your coaching clients stand to gain a lot from working with you. But overloading prospective coaching clients with too much information is just as bad as missing out key information. Let’s talk about how to trim the fat so your message is clear.
Sunset Flows for Coaches
Have you heard the term sunset flow before? If you have an email list running a sunset email flow every so often can help you increase engagement and keep the cost of your email marketing low.
The Key to Course-Selling Testimonials
Testimonials can sell the next intake of your coaching course for you if they’re strong enough. The trick is to get your coaching clients to say the right things. No, we’re not saying you should write fake testimonials or coerce your coaching clients to mention specific things. Here’s what to do.
How Much Should I Talk About Myself When Selling Coaching Programs?
It is marketing 101 to write your copy and content focusing on your client’s perspective. We have talked a lot in the past about writing copy in the second person rather than the first person to help address your clients’ needs. But that doesn’t mean you should never speak about yourself when you’re promoting your coaching courses.
Your clients are signing up to work with YOU. They need to believe that you have the expertise to help them achieve the results they desire. They also need to know if you are the kind of person they would enjoy working with. So you do need to talk about yourself a little bit. Here’s how.
Understanding the Customer Journey of Coaching Clients
The ability to get inside the brain of your ideal clients will help you to market your coaching services in a way that makes them an easy yes. One part of this is knowing the journey that your customers go through, from finding you to making a purchase. In marketing, this is called the customer journey. The customer journey helps coaches to be more aware of how warm their clients are likely to be when they see a piece of sales messaging.
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