Writing about industry news is a great way to get more traffic to your social media or website. People are searching for information about the piece of news and want to read different takes and perspectives. Where people go wrong is they think they need to be the first person to write about it in order to get traffic. They rush to break the news first or get into the first wave of information. But no one remembers the first account they read of anything.
As experienced copywriters, we have worked with clients from all backgrounds and with a range of experience with copywriting, branding, and marketing. But there is one common mistake we see a lot of clients make.
Their copy focuses on their business, not what their business can do for their clients.
That’s the dream, isn’t it? A headline so good that people NEED to read the article. But that shouldn’t just be a goal; you should write headlines with the purpose of getting readers to click on the article.
Think of it this way, if you post a link to your article on social media, what are the two pieces of the article that will stop people from scrolling to take a closer look?
When we first start working with you, we will ask a number of questions so we can get to know your business and the customers we are writing copy for. This information is vital to the work we do, and we will not start writing until we have it. That makes it sound dramatic, right? But, we need this information to do a good job. Without it, the copy we write will not be as effective.
You are creating a website for your new business but want to know if you need to hire a copywriter or if you can write it all yourself. We get it; if you can do it all yourself, you will save a lot of money, right? In this article, we will discuss when you need a professional copywriter to write your website and when you can get away with doing it yourself.
There are thousands of copywriters out there; seriously, there is no shortage. But how do you pick the right copywriter for your business? Many people seem to get hung up on the rates, but there are a lot of other factors you should consider when trying to find a good fit. Here are some of the top things you should consider when choosing a copywriter.
At various stages of your coaching business, bootstrapping may be necessary. As fellow business owners we get it. We will never try to shame coaches who are trying to haggle our prices. However, when it comes to hiring copywriters for your coaching business, cheaper is not always better. Before you start interviewing copywriters, it can help to understand the true cost of hiring cheap copywriters.
If you have an online presence, you need good content. Content will attract readers to your website, show your expertise, and build trust. Many types of media can be classed as content: video, podcasts, blog posts, comics, graphics, music, and reports. A content writer will focus on creating engaging and interesting content because it requires slightly different skills than copywriting requires.