You have amazing sales messaging for your coaching business that is attracting the kinds of clients you always dreamed of. This could be a huge turning point for your business – as long as you deliver on what your sales messaging promises. It’s time to audit your coaching program, client processes, and additional services.
A lot of the advice on building an email list is so focused on building an email list through lead magnets and promotion. There is very little information on what to send your email subscribers once you’ve built an email list. Obviously, you should promote your coaching program, but how often and what do you send your email list in between promotions? Here’s everything you need to know to create an engaging email strategy.
Landing pages are a vital part of selling your coaching program. Your leads indicate interest by clicking on your ad and then are taken to a landing page to learn more about your course. The landing page needs to tell them what to expect from working with you, overcome objections, and sell your coaching program as the answer to their problem. While we could write a book about how to craft a landing page that improves conversion rates, we thought we’d start by telling you common landing page mistakes coaches make that kill conversion rates.
One of the best ways to stand out from other coaches in your industry is to inject your personality into your copy. This helps you to attract your tribe – the people you just gel with. They’ll appreciate your corny jokes and the way you tell a story.
When your ideal coaching clients are choosing a coach, personality is just as important as expertise. Coaching clients want to feel like they know you before they commit to working with you. Most coaching programs are multiple months long, so they want to work with someone they like. They’ll look at what you’re putting out there to get some indication of your personality. That includes your content and your marketing copy.
It is an exhilarating feeling when you get to the point in your business when you can afford to reject people who enquire about your coaching services. Not every lead will be suitable, even if they are your ideal coaching clients. Rejecting unsuitable leads is essential for your long-term coaching business success. However, you don’t want the people you reject to go and badmouth your business. Here is how to say no in a way that makes your rejected leads respect you more.
We can talk about charging what you’re worth and frame coaching programs as investments until we’re blue in the face. That doesn’t change the fact that high-ticket coaching programs are a lot of money – especially in this economy. If you want to sell out your coaching program before your launch, your ideal coaching clients need to know a few things before they hand over their money.
One of the most talked about capabilities of AI technology is the ability to produce content. After all, producing enough content to stay ahead of search engines and social media algorithms is a huge concern for small business owners like coaches. Let’s take a look at the pros and cons of using AI to write copy for your coaching business.
There are countless ways to market your coaching business. When picking marketing techniques to grow your coaching business, there are a lot of factors to consider. Budget is often the biggest factor to consider, but coaches should also consider the results they are trying to achieve, their ideal client, and ROI. Let’s look at some of the marketing options available to coaches. We’ll compare both free and paid marketing techniques.
The terms UX writing and microcopy are fairly new. In some online spaces, they are used interchangeably so it can be difficult to know exactly what service you are looking for. So what is the difference between UX writing and microcopy? We’ll spill all.
Wondering what kind of copy you need to start a business or what kind of copy to prioritise now that you are ready to take your coaching business to the next level? This is a copywriter’s guide to all the copy a coach could ever need to attract and convert new coaching clients.