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Should I Have Multiple Lead Magnets for My Coaching Business? Image showing planning materials

Should I Have Multiple Lead Magnets?

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Lead magnets for coaches can create powerful sales funnels that provide your coaching business with a constant supply of warm leads. But what happens if you have multiple areas of expertise? Should you have multiple lead magnets? Should you try and create a lead magnet that is appropriate for all areas of your coaching business?

In this article, we will take a look at the reasons why you should only have one lead magnet and why you may need multiple lead magnets.

The Role of a Lead Magnet in a Coaching Sales Funnel

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In a past article, we discussed common types of sales funnels for coaching businesses – one of those being a lead magnet sales funnel. Let’s take an in-depth look into how a lead magnet sales funnel works and the role of the lead magnet in converting followers from freebie downloaders into paying coaching clients.

How to Get More Referrals for Your Coaching Business

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Referrals are like the holy grail of ways to get new coaching clients. You don’t have to put any time, money, or effort into getting that lead. Plus, the lead is already sold on working with you because they have heard such great things about you. So obviously, you want to get more referrals from your coaching clients. Let’s look at some ways to get more referrals for your coaching business.

Turn Rejected Leads into Raving Fans

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It is an exhilarating feeling when you get to the point in your business when you can afford to reject people who enquire about your coaching services. Not every lead will be suitable, even if they are your ideal coaching clients. Rejecting unsuitable leads is essential for your long-term coaching business success. However, you don’t want the people you reject to go and badmouth your business. Here is how to say no in a way that makes your rejected leads respect you more.

reading a book in a dark room. Lead magnet

6 Lead Magnet Promotion Ideas

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Creating a lead magnet is just the beginning. Once you have your lead magnet and welcome sequence ready to go, you need to promote your lead magnet to start building your email list. There are many different ways coaches can promote a lead magnet. Here are some good places to start.