marketing - Dangerous Words Copywriting https://dangerouswordscopywriting.com/tag/marketing/ Put words to your vision Sat, 22 Jul 2023 12:53:35 +0000 en-GB hourly 1 https://wordpress.org/?v=6.5.5 https://i0.wp.com/dangerouswordscopywriting.com/wp-content/uploads/2022/09/Dangerous-Words-Copy.png?fit=32%2C32&ssl=1 marketing - Dangerous Words Copywriting https://dangerouswordscopywriting.com/tag/marketing/ 32 32 194852014 Should I Have Multiple Lead Magnets? https://dangerouswordscopywriting.com/should-i-have-multiple-lead-magnets-for-my-coaching-business/?utm_source=rss&utm_medium=rss&utm_campaign=should-i-have-multiple-lead-magnets-for-my-coaching-business https://dangerouswordscopywriting.com/should-i-have-multiple-lead-magnets-for-my-coaching-business/#respond Mon, 31 Jul 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2117 Lead magnets for coaches can create powerful sales funnels that provide your coaching business with a constant supply of warm leads. But what happens if you have multiple areas of expertise? Should you have multiple lead magnets? Should you try and create a lead magnet that is appropriate for all areas of your coaching business?

In this article, we will take a look at the reasons why you should only have one lead magnet and why you may need multiple lead magnets.

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]]> https://dangerouswordscopywriting.com/should-i-have-multiple-lead-magnets-for-my-coaching-business/feed/ 0 2117 Lead Magnet Upsell: The Pros and Cons of Low-Ticket Offers vs High-Ticket Offers https://dangerouswordscopywriting.com/lead-magnet-upsell/?utm_source=rss&utm_medium=rss&utm_campaign=lead-magnet-upsell https://dangerouswordscopywriting.com/lead-magnet-upsell/#respond Mon, 17 Jul 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2111 We’ve talked a lot about using your lead magnet to upsell to an offer that allows your ideal coaching clients to continue their progress. There are two options you can use as an upsell – a low-ticket offer or a high-ticket offer. There are a lot of factors involved in which would be best, let’s examine them.

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]]> https://dangerouswordscopywriting.com/lead-magnet-upsell/feed/ 0 2111 The Role of a Lead Magnet in a Coaching Sales Funnel https://dangerouswordscopywriting.com/lead-magnet-sales-funnels-for-coa/?utm_source=rss&utm_medium=rss&utm_campaign=lead-magnet-sales-funnels-for-coa https://dangerouswordscopywriting.com/lead-magnet-sales-funnels-for-coa/#respond Mon, 03 Jul 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2101 In a past article, we discussed common types of sales funnels for coaching businesses – one of those being a lead magnet sales funnel. Let’s take an in-depth look into how a lead magnet sales funnel works and the role of the lead magnet in converting followers from freebie downloaders into paying coaching clients.

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]]> https://dangerouswordscopywriting.com/lead-magnet-sales-funnels-for-coa/feed/ 0 2101 Naming Your Coaching Program to Increase Sales https://dangerouswordscopywriting.com/naming-your-coaching-program-to-increase-sales/?utm_source=rss&utm_medium=rss&utm_campaign=naming-your-coaching-program-to-increase-sales https://dangerouswordscopywriting.com/naming-your-coaching-program-to-increase-sales/#respond Thu, 15 Jun 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2083 Studies have shown that you have 8 seconds to capture the attention of a lead. Let’s be honest; it’s probably less on social media when people are scrolling. How you name your coaching program is vitally important for capturing the attention of your ideal coaching clients.

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]]> https://dangerouswordscopywriting.com/naming-your-coaching-program-to-increase-sales/feed/ 0 2083 Is It Ethical If Your Ideal Coaching Client Is a Particular Gender or Race? https://dangerouswordscopywriting.com/is-it-ethical-if-your-ideal-coaching-client-is-a-particular-gender-or-race/?utm_source=rss&utm_medium=rss&utm_campaign=is-it-ethical-if-your-ideal-coaching-client-is-a-particular-gender-or-race https://dangerouswordscopywriting.com/is-it-ethical-if-your-ideal-coaching-client-is-a-particular-gender-or-race/#respond Mon, 22 May 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2063 One thing that most of the people on the internet agree on (a rare occurrence) is that it is beneficial to niche down. But at what point does niching down become discrimination? Particularly if your niche focuses on a protected characteristic like gender, race, or religion, it can seem like you are walking a fine line between having a niche and discrimination.

Here is some reassurance that your niche is not discriminatory.

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]]> https://dangerouswordscopywriting.com/is-it-ethical-if-your-ideal-coaching-client-is-a-particular-gender-or-race/feed/ 0 2063  How to Stand Out from Other Coaches in Your Industry https://dangerouswordscopywriting.com/how-to-stand-out-from-other-coaches-in-your-industry/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-stand-out-from-other-coaches-in-your-industry https://dangerouswordscopywriting.com/how-to-stand-out-from-other-coaches-in-your-industry/#respond Mon, 15 May 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2056 No matter what industry you work in, there are a lot of coaches for your ideal coaching clients to choose from. How can you differentiate yourself to attract your ideal coaching clients? Because your ideal coaching clients will compare you to other coaches. You don’t want them to compare you based on price – all that achieves is a race to the bottom. So how do you stand out from other coaches?

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]]> https://dangerouswordscopywriting.com/how-to-stand-out-from-other-coaches-in-your-industry/feed/ 0 2056 Should I Try the Latest Marketing Trends in My Coaching Business? https://dangerouswordscopywriting.com/should-i-try-the-latest-marketing-trends-in-my-coaching-business/?utm_source=rss&utm_medium=rss&utm_campaign=should-i-try-the-latest-marketing-trends-in-my-coaching-business https://dangerouswordscopywriting.com/should-i-try-the-latest-marketing-trends-in-my-coaching-business/#respond Thu, 04 May 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2047 It seems like every other week there’s a new marketing trend going viral on social media. It can be tempting to try them all out for your coaching business. After all, who doesn’t want more coaching clients? Before you jump on the latest marketing trend, here are some things to consider.

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]]> https://dangerouswordscopywriting.com/should-i-try-the-latest-marketing-trends-in-my-coaching-business/feed/ 0 2047 Are You Charging What You’re Worth? https://dangerouswordscopywriting.com/are-you-charging-what-youre-worth/?utm_source=rss&utm_medium=rss&utm_campaign=are-you-charging-what-youre-worth https://dangerouswordscopywriting.com/are-you-charging-what-youre-worth/#respond Thu, 13 Apr 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2018 Pricing coaching services can be one of the most difficult parts of being a coach. There are a lot of factors that go into pricing, and it can be hard to balance them all. Countless articles and calculators give you formulas for how to price your coaching services and encourage you to charge what you’re worth, but sometimes it’s easier said than done.

At the end of the day, you need to charge what works for you, not what other people tell you to charge. Let’s look at how to balance charging what you are worth and realistically pricing your coaching services.

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]]> https://dangerouswordscopywriting.com/are-you-charging-what-youre-worth/feed/ 0 2018 How to Choose a Niche for Your Coaching Business https://dangerouswordscopywriting.com/how-to-choose-a-niche-for-your-coaching-business/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-choose-a-niche-for-your-coaching-business https://dangerouswordscopywriting.com/how-to-choose-a-niche-for-your-coaching-business/#respond Mon, 10 Apr 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2012 If you’re having trouble articulating the value you bring to your ideal coaching clients, that could be a sign you need to niche down. When coaches serve too many clients, it makes it difficult for them to promote their coaching program because it offers different benefits to different types of clients. Niching down allows you to focus on one type of customer or one type of problem so it becomes a lot easier to express what your ideal coaching clients stand to gain from your coaching. Let’s talk about niches for coaches.

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]]> https://dangerouswordscopywriting.com/how-to-choose-a-niche-for-your-coaching-business/feed/ 0 2012 Turn Rejected Leads into Raving Fans https://dangerouswordscopywriting.com/turn-rejected-leads-into-raving-fans/?utm_source=rss&utm_medium=rss&utm_campaign=turn-rejected-leads-into-raving-fans https://dangerouswordscopywriting.com/turn-rejected-leads-into-raving-fans/#respond Mon, 03 Apr 2023 08:00:00 +0000 https://dangerouswordscopywriting.com/?p=2006 It is an exhilarating feeling when you get to the point in your business when you can afford to reject people who enquire about your coaching services. Not every lead will be suitable, even if they are your ideal coaching clients. Rejecting unsuitable leads is essential for your long-term coaching business success. However, you don’t want the people you reject to go and badmouth your business. Here is how to say no in a way that makes your rejected leads respect you more.

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]]> https://dangerouswordscopywriting.com/turn-rejected-leads-into-raving-fans/feed/ 0 2006