How to Beat the Ick of Sales
Selling can feel icky. It can feel like bragging or shoving your coaching programs down the throats of people who don’t want them. But you can’t just rely on people finding your products, so what can you do?
How to Create Consistent Income in Your Coaching Business
Imagine how great it would be to have a consistent amount of income coming into your business every month. You’d feel more confident hiring a team, you’d be able to finance your business goals, and maybe you’d feel less guilty about taking a well-deserved break. Consistent income is the holy grail for owners of coaching businesses. Let’s talk about how to create some!
What Is the Difference Between Producing Content and Content Marketing
You may be producing content for your business, but when does producing content become content marketing? Has your current social media content or blog content become content marketing?
Elements of a Brand Voice Cheat Sheet
Recently, we wrote a piece for Copy For Everybody titled “Curate a Brand Voice That Sells.” It explained the importance of a brand voice cheat sheet and how to create a brand voice that connects with your clients.
Let’s dive deeper into the topic of brand voice and look at what kinds of things your brand voice cheat sheet should cover.
6 Signs It’s Time to Update Your Website Copy
Your website copy should be evergreen, meaning it should work for your business for years without needing more than a few tweaks. But, there are a few events that should trigger a review of your website copy. These may require a complete rewrite or just changing, adding, or removing some sections. Let’s dive into the times when you should update your website copy.
How to Write For Better SEO
A question that comes up often when we speak to new clients is, do we have SEO expertise? This can be a difficult question to answer because an SEO strategy combines website functionality, design, and writing. So, we know how to write in a way that gives written content that has the potential to get a good SEO ranking, but we can’t optimise your whole website.
Let’s take a look at how you can tweak your business writing to gain a better SEO ranking.
How to Identify Your Ideal Customer
A lot of material about how to start a business (including this blog) will talk about the concept of an ideal customer. This concept is talked about widely in marketing and product development, but it is also key to all parts of your business. But why is it important to know about your ideal customer, and how do you decide what your ideal customer is?
What Is the Difference Between Primary Benefits and Secondary Benefits?
You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we like to break their product or service benefits down into two categories. This helps us to better understand their clients wants and needs. It also helps us identify the focal point of their copy.
Want to Go Viral? Write Better Headings
No, a poorly written article with a great heading will not go viral, but a fantastic article with a poor heading will not go viral either. The title is the first step towards getting people to decide to read your article in the first place. So how can you write better headings? Easy, we’ll give you the copywriter’s guides to writing killer titles.
How to Write About Industry News
Writing about industry news is a great way to get more traffic to your social media or website. People are searching for information about the piece of news and want to read different takes and perspectives. Where people go wrong is they think they need to be the first person to write about it in order to get traffic. They rush to break the news first or get into the first wave of information. But no one remembers the first account they read of anything.