How to Beat the Ick of Sales
Selling can feel icky. It can feel like bragging or shoving your coaching programs down the throats of people who don’t want them. But you… Read More »How to Beat the Ick of Sales
How to Create Consistent Income in Your Coaching Business
Imagine how great it would be to have a consistent amount of income coming into your business every month. You’d feel more confident hiring a… Read More »How to Create Consistent Income in Your Coaching Business
What Is the Difference Between Producing Content and Content Marketing
You may be producing content for your business, but when does producing content become content marketing? Has your current social media content or blog content… Read More »What Is the Difference Between Producing Content and Content Marketing
Elements of a Brand Voice Cheat Sheet
Recently, we wrote a piece for Copy For Everybody titled “Curate a Brand Voice That Sells.” It explained the importance of a brand voice cheat… Read More »Elements of a Brand Voice Cheat Sheet
6 Signs It’s Time to Update Your Website Copy
Your website copy should be evergreen, meaning it should work for your business for years without needing more than a few tweaks. But, there are… Read More »6 Signs It’s Time to Update Your Website Copy
How to Write For Better SEO
A question that comes up often when we speak to new clients is, do we have SEO expertise? This can be a difficult question to… Read More »How to Write For Better SEO
How to Identify Your Ideal Customer
A lot of material about how to start a business (including this blog) will talk about the concept of an ideal customer. This concept is… Read More »How to Identify Your Ideal Customer
What Is the Difference Between Primary Benefits and Secondary Benefits?
You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we… Read More »What Is the Difference Between Primary Benefits and Secondary Benefits?
Want to Go Viral? Write Better Headings
No, a poorly written article with a great heading will not go viral, but a fantastic article with a poor heading will not go viral… Read More »Want to Go Viral? Write Better Headings
How to Write About Industry News
Writing about industry news is a great way to get more traffic to your social media or website. People are searching for information about the… Read More »How to Write About Industry News