A lot of material about how to start a business (including this blog) will talk about the concept of an ideal customer. This concept is talked about widely in marketing and product development, but it is also key to all parts of your business. But why is it important to know about your ideal customer, and how do you decide what your ideal customer is?
You may know the difference between features and benefits, but what is a primary benefit and a secondary benefit? When we work with customers, we like to break their product or service benefits down into two categories. This helps us to better understand their clients wants and needs. It also helps us identify the focal point of their copy.
No, a poorly written article with a great heading will not go viral, but a fantastic article with a poor heading will not go viral either. The title is the first step towards getting people to decide to read your article in the first place. So how can you write better headings? Easy, we’ll give you the copywriter’s guides to writing killer titles.
I don’t know about you, but I always find it interesting to see how business owners structure their day. Not everything will work for me and my business, but there are always gems to be found! A lot of the CEO daily routines I see are those of a business owner who already has a team in place. So, I was inspired to share my CEO daily routine as a service-based business owner.
It’s not surprising that so many service providers are reluctant to share knowledge. At what point have you given people so much information that they no longer need you? But, instead of holding things back, you should share information freely. Here’s why.
You may see a lot of content out there about welcome sequences and wonder if a welcome sequence is really necessary. At the end of the day, nothing is REALLY necessary. It is your business, and you can run it however you would like. But, we’re a big fan of welcome sequences here at Dangerous Words, and here is why.
Writing about industry news is a great way to get more traffic to your social media or website. People are searching for information about the piece of news and want to read different takes and perspectives. Where people go wrong is they think they need to be the first person to write about it in order to get traffic. They rush to break the news first or get into the first wave of information. But no one remembers the first account they read of anything.
New business owners are often chasing that six-figure business goal. Where that number came from is anyone’s guess. Perhaps, £100,000 is just a nice round number and sounds like someone who has “made it.” But, £100,000 can take a while to get to, especially if you are talking profit, not revenue.
In January, we talked a little bit about how to set business goals, but you also need to set small milestones along the way to really big business goals. Sure, £100,000 in a year may be the number where you feel you’ve “made it.” But, what is your profit goal for this year? For a business with a lot of overheads, breaking even in the first year or two could be huge. 10 sales per month are amazing for a business starting from scratch. Every £1 you make represents someone who was willing to pay for something you made.
In the UK, unless you start your business as a sole trader, you need to register your business address with Companies House. This register is open to the public, and therefore, anyone can access your business address. It must be a physical address rather than a PO Box.
This is fine if you have a shopfront or physical location because you can just use that address. Someone will be there to handle any post, and someone showing up is no big deal. But what do you do if you run your startup from home?
Business planning and creating strategies take a long time, so as a business owner, you only want to do it once a year or every six months. But, doing that could be holding your business back. Reviewing every aspect of your business on a regular basis can help you identify what is working and what is not and make changes quickly.