You’re ready to level-up your coaching business and want to hire a copywriter to help you do so. The only problem is that copywriters offer so many different services; how can anyone choose which copywriting service they need first? Plus, how do you know what kind of impact each copywriting service will have on your coaching business? Here is how to prioritise copywriting services based on your business needs and what to expect from each service.
Both case studies and testimonials are essential marketing tools for coaching businesses. However, the way they are used and the impact they have on your coaching business is very different. Let’s dig into the differences between case studies and testimonials and how coaches use each one.
A lot of the advice on building an email list is so focused on building an email list through lead magnets and promotion. There is very little information on what to send your email subscribers once you’ve built an email list. Obviously, you should promote your coaching program, but how often and what do you send your email list in between promotions? Here’s everything you need to know to create an engaging email strategy.
Sales pages are the end point of your sales funnel. While the end is in sight, this is not the time to slack off. Honour the effort you have put in thus far by writing an effective sales page that converts readers into paying coaching clients. Here are the 8 vital elements of sales pages for coaches.
Landing pages are a vital part of selling your coaching program. Your leads indicate interest by clicking on your ad and then are taken to a landing page to learn more about your course. The landing page needs to tell them what to expect from working with you, overcome objections, and sell your coaching program as the answer to their problem. While we could write a book about how to craft a landing page that improves conversion rates, we thought we’d start by telling you common landing page mistakes coaches make that kill conversion rates.
We talk about lead magnets a lot here on our blog. It is one of our favourite services to offer because when used effectively, a lead magnet can be a very powerful tool to turn your followers into coaching clients. The effectiveness of your lead magnet is determined by two main factors: the quality of your lead magnet, and how you market your lead magnet.
Our lead magnet hub provides information about promoting your lead magnet and the marketing assets you need for your coaching lead magnet. Let’s take a look at how to market your lead magnet more effectively.
One of the best ways to stand out from other coaches in your industry is to inject your personality into your copy. This helps you to attract your tribe – the people you just gel with. They’ll appreciate your corny jokes and the way you tell a story.
When your ideal coaching clients are choosing a coach, personality is just as important as expertise. Coaching clients want to feel like they know you before they commit to working with you. Most coaching programs are multiple months long, so they want to work with someone they like. They’ll look at what you’re putting out there to get some indication of your personality. That includes your content and your marketing copy.
One of the most talked about capabilities of AI technology is the ability to produce content. After all, producing enough content to stay ahead of search engines and social media algorithms is a huge concern for small business owners like coaches. Let’s take a look at the pros and cons of using AI to write copy for your coaching business.
The terms UX writing and microcopy are fairly new. In some online spaces, they are used interchangeably so it can be difficult to know exactly what service you are looking for. So what is the difference between UX writing and microcopy? We’ll spill all.
Wondering what kind of copy you need to start a business or what kind of copy to prioritise now that you are ready to take your coaching business to the next level? This is a copywriter’s guide to all the copy a coach could ever need to attract and convert new coaching clients.