You’re ready to level-up your coaching business and want to hire a copywriter to help you do so. The only problem is that copywriters offer so many different services; how can anyone choose which copywriting service they need first? Plus, how do you know what kind of impact each copywriting service will have on your coaching business? Here is how to prioritise copywriting services based on your business needs and what to expect from each service.
We write landing pages for coaches often – it is one of our most popular services. Recently, we have been getting questions for clients about whether our landing page copywriting includes SEO. It’s a perfectly valid question; SEOs have done a great job of making us think that everything needs to be optimised for search engines (they are marketers, after all.) However, landing pages don’t need SEO. In fact, worrying about landing page SEO can actually make your landing page less effective.
If you’re looking to hire a freelancer to create a lead magnet for your coaching business, you may see some packages that include a lead magnet landing page and some that don’t. Landing pages for paid products and coaching programs are common, but does your lead magnet need a landing page? What role does the landing page play for a free product?
Sales pages are the end point of your sales funnel. While the end is in sight, this is not the time to slack off. Honour the effort you have put in thus far by writing an effective sales page that converts readers into paying coaching clients. Here are the 8 vital elements of sales pages for coaches.
Landing pages are a vital part of selling your coaching program. Your leads indicate interest by clicking on your ad and then are taken to a landing page to learn more about your course. The landing page needs to tell them what to expect from working with you, overcome objections, and sell your coaching program as the answer to their problem. While we could write a book about how to craft a landing page that improves conversion rates, we thought we’d start by telling you common landing page mistakes coaches make that kill conversion rates.