Wondering what kind of copy you need to start a business or what kind of copy to prioritise now that you are ready to take your coaching business to the next level? This is a copywriter’s guide to all the copy a coach could ever need to attract and convert new coaching clients.
So much content to write, so little time. You’re not the only coach who feels this way. It can be exhausting to write large amounts of content over a long period of time. Many coaches we work with outsource their content writing because it feels like just another task on their already packed to do list. Reducing or eliminating that task gives them more time to work with coaching clients.
If you’re not yet at a place to outsource your content writing, here are some ways you can reduce the amount of time you spend writing content.
You’ve probably heard the term sales funnel before. The term might bring to mind a big corporate machine that costs thousands and is constantly bringing in new clients. All of the big companies have sales funnels, but it’s not something that a coach or small business has, right?
Wrong! You probably have a sales funnel for your coaching business in place right now. You might even have multiple sales funnels. Here’s the coach’s guide to sales funnels.
Case studies are a popular form of social proof for service-based and SaaS businesses. Can they work for coaching businesses? If you’ve ever wondered if you needed a case study, then keep reading.
You’ve put a lot of work into creating a coaching program that will change your coaching clients’ lives. It has been quite literally months in the making, and you are so excited to show your followers. Then launch day comes around, and… crickets!
You keep refreshing your stats, thinking there must be some sort of mistake. Barely anyone has visited your landing page, let alone purchased your course. Meanwhile, you’re seeing other coaches bragging about 6-figure launches and sticking hundreds of post-it notes with new client names on their walls. Why is their launch going so well while yours is flopping?
One of the most tiring parts of writing content is having to constantly come up with new ideas. It can be exhausting! At the same time, you don’t want to rely on jumping on trends to fill in any gaps when you can’t think of any coaching content ideas.
The good news is there are always good content ideas out there. You just need to know where to look.
Is writing content every month getting time-consuming? Are you looking for things you can prepare once to save time every month? Let’s take a look at one element of content writing you can do in advance, the call to action (CTA).
Do you feel like you use words like “great” or “awesome” too much? Use these adjective swaps to add some flavour to content and copy on even the blandest of topics.
Now that content creation has become part of the daily or weekly grind of running a business; it has split content into two different types. On the one hand, you have SEO content which is written to target common search terms and keywords to get eyes on your website. On the other hand, you have thought leadership content which is designed to position you as an expert in your field.
Copywriting is about more than just being able to write well. The true value of a copywriter is the strategy they bring to the table. This is why we created a free guide on how to create elevator pitches for different situations. Being able to talk about your business in person is just as important as having high-converting sales funnels and websites that get coaching clients excited to work with you. An elevator pitch is often the first impression someone has of your business.
An elevator pitch for coaches requires just as much strategy as any piece of copy. You need to understand who you’re speaking to and what aspects of your coaching business appeal to them. You also need to know what your goal is for the elevator pitch in this situation. As copywriters, we can teach you how to think strategically when talking about your coaching business.