In this day and age, it is almost impossible for a business to be successful without any kind of social media presence. But there are so many social media sites; it can be difficult to know which would be best for your business. This is the criteria we created when we were deciding which social media sites we wanted to focus on.
Having a USP that sets you apart from competitors is key to success in an ever-growing online business landscape. By prominently featuring your USPs, you are able to switch the customer’s focus to the value you provide rather than the price alone when they compare you with competitors. But what is your USP, and how do you figure out how to wield it to get your customers to buy from you?
While the vast majority of the world agrees that yes, you do need a website for your business, there seems to be a few people saying that it is okay to start a business and create a website later. This can be a tough topic to discuss as there are many different opinions out there as to how important a website is vs social media and what should come first. We will try and objectively discuss the various arguments so that you can make your own decision.
Reviews and testimonials are essential tools in building the trust of potential clients. Not only do they prove that your business is legit and you have worked with at least one client in the past, but they can also show the benefits people got from working with your business/buying your products. In short, a review or testimonial can be what is needed to help a reluctant client decide to purchase from your business. A 2017 study by Podium showed that 93% of customers read reviews before making a buying decision.
AB Testing is a term you may have come across while reading about marketing techniques or even business advice. But what does it mean, and how can you apply it to your business?
That’s the dream, isn’t it? A headline so good that people NEED to read the article. But that shouldn’t just be a goal; you should write headlines with the purpose of getting readers to click on the article.
Think of it this way, if you post a link to your article on social media, what are the two pieces of the article that will stop people from scrolling to take a closer look?
Many entrepreneurship or business gurus will either promote profit-focused businesses or customer-focused businesses. However, we believe that the two go hand in hand. That a profit-focused business should have a customer focus, and a customer-focused business will be profitable.