A lot of the advice on building an email list is so focused on building an email list through lead magnets and promotion. There is very little information on what to send your email subscribers once you’ve built an email list. Obviously, you should promote your coaching program, but how often and what do you send your email list in between promotions? Here’s everything you need to know to create an engaging email strategy.
Studies have shown that you have 8 seconds to capture the attention of a lead. Let’s be honest; it’s probably less on social media when people are scrolling. How you name your coaching program is vitally important for capturing the attention of your ideal coaching clients.
Discovery calls have become a vital part of the sales process, especially for high-ticket programs. For prospective coaching clients, they offer a chance for them to meet you and ask any questions they have about your coaching program. For you, they offer you a chance to get to know the coaching client and see if they are a good fit for your coaching program. Some coaches even reject clients at this stage because they realise that the client’s goals or expectations will not be met in the coaching program.
Because discovery calls are such an important aspect of the sales process, coaches can’t afford to run them as a free-form conversation. A discovery call checklist allows coaches to receive and communicate all the information they need without turning their discovery call into a rigid, scripted call.
It seems like every other week there’s a new marketing trend going viral on social media. It can be tempting to try them all out for your coaching business. After all, who doesn’t want more coaching clients? Before you jump on the latest marketing trend, here are some things to consider.
Stuck for content ideas? It happens to the best of us. Here is a list of 25 content prompts for coaches. Use them to inspire your next piece of thought leadership content the next time you run out of content ideas.
SEO is seen as the holy grail of ways to find new coaching clients. While appearing in your ideal coaching client’s search results takes a little time and effort, it is well worth it in the long run. Once set up, it is a low-maintenance lead generation method that sends you prospects that are actively searching for advice in your area of expertise. In this post, we will teach you SEO basics that will have your coaching blog content climbing the Google rankings.
The primary purpose of your lead magnet is to build your email list, but you can also use your lead magnet to promote your coaching program. Wouldn’t it be great to sell your coaching program at the same time as filling your email list with future coaching clients? Read on to learn how to convert lead magnet downloads into coaching clients.
There are countless ways to market your coaching business. When picking marketing techniques to grow your coaching business, there are a lot of factors to consider. Budget is often the biggest factor to consider, but coaches should also consider the results they are trying to achieve, their ideal client, and ROI. Let’s look at some of the marketing options available to coaches. We’ll compare both free and paid marketing techniques.
It can be difficult to know how often to create content in order to stand out in the coaching industry. Some coaches create minimal content; others are out there posting multiple times a day on every platform known to mankind. Where on that scale should you fall?
You’ll be pleased to hear that gurus telling you that you need to post multiple times per day are wrong. Every coach has a different ideal content posting frequency. Here’s how to find yours.
Wondering what kind of copy you need to start a business or what kind of copy to prioritise now that you are ready to take your coaching business to the next level? This is a copywriter’s guide to all the copy a coach could ever need to attract and convert new coaching clients.