No matter where you stand on AI technology and its impact on various industries, it offers ample opportunity to make your coaching business more efficient through automation. We prefer to focus on output rather than productivity – keeping yourself busy shouldn’t be the goal; profit and client wins should be. AI technology improves efficiency for coaches by taking repetitive admin tasks off your plate.
We can talk about charging what you’re worth and frame coaching programs as investments until we’re blue in the face. That doesn’t change the fact that high-ticket coaching programs are a lot of money – especially in this economy. If you want to sell out your coaching program before your launch, your ideal coaching clients need to know a few things before they hand over their money.
The primary purpose of your lead magnet is to build your email list, but you can also use your lead magnet to promote your coaching program. Wouldn’t it be great to sell your coaching program at the same time as filling your email list with future coaching clients? Read on to learn how to convert lead magnet downloads into coaching clients.
There are countless ways to market your coaching business. When picking marketing techniques to grow your coaching business, there are a lot of factors to consider. Budget is often the biggest factor to consider, but coaches should also consider the results they are trying to achieve, their ideal client, and ROI. Let’s look at some of the marketing options available to coaches. We’ll compare both free and paid marketing techniques.
There is nothing more frustrating than slaving away at your keyboard writing business blog content for your coaching business only to get no views. Or worse, the only views you get are spammers filling your online forms with their sales pitches. If you spend a lot of time wondering how can I get more readers for my blog? – this article is for you.
One thing that is evident about all the coaches we have ever worked with is that they care deeply about their clients. They all got into coaching because they want to help people live up to their full potential. The question is, do your coaching clients know how much you care about them? Can they see your care throughout their customer journey?
When we’re writing copy or creating marketing assets for our clients, it is important to us that the coach’s care shines through. We want to create a consistent experience where prospective coaching clients can see that the coach cares that you achieve the best outcomes and that they endeavour to make the process as simple as possible. Here is a simple blueprint you can use to add more care into your coaching business.
Now that you have a great lead magnet, you may be wondering if your lead magnet is something you can set and forget or if you need to do maintenance. The answer is you will need to update your lead magnet – even if it was written to be evergreen. In this article, we will look at how often to update your lead magnet and when it is time to retire your lead magnet.
Some of the most common questions that we hear from our clients are, “Is a Story Brand right for my coaching business?” or “How do I create a Story Brand for my business?” As copywriters, we help our clients create a brand voice and marketing materials that connect with their dream clients. Here is our opinion on brand stories and story brands.
The terms UX writing and microcopy are fairly new. In some online spaces, they are used interchangeably so it can be difficult to know exactly what service you are looking for. So what is the difference between UX writing and microcopy? We’ll spill all.
It can be difficult to know how often to create content in order to stand out in the coaching industry. Some coaches create minimal content; others are out there posting multiple times a day on every platform known to mankind. Where on that scale should you fall?
You’ll be pleased to hear that gurus telling you that you need to post multiple times per day are wrong. Every coach has a different ideal content posting frequency. Here’s how to find yours.